It contains custom dimension tracking, which allows you to track pageviews per author, per category, per post type and more and of course, comes with our first-class support.

Custom dimensions allow you to track extra parameters with each pageview. For instance, you can track the author of each post or page that receives a pageview and based on that see how many pageviews specific authors get. Or you can track the category or post type and see page views split out by those. Or you can track all of those. We’ve got five custom dimensions you can track right now:

Author

Tracks pageviews per author, so you can compare authors or even pay authors based on the number of pageviews their articles received.

Category

Tracks the posts category, this allows you to easily see which categories are doing best on your blog and you might want to publish more in.

Post Type

Tracks whether the page viewed is a post, page or any custom post type. We use it for instance to have custom reports for our plugins pages (which are a separate post type).

Logged In

Tracks whether the viewer is logged in or not, this is especially useful on BBPress / BuddyPress type sites where you have a lot of logged in users.

Published at

This tracks the publication time of the post or page, allowing you to compare not just months, but for instance check in december whether the posts you wrote in january or those you wrote in february did better in december.

In the “old” Google Analytics there was a feature called custom variables, which allowed tracking of these things. This was replaced by custom dimensions in Universal Analytics, which are more powerful but in truth most people won’t notice the difference. The tracking code and logic changed though and you now have to create every custom dimension you want to track in the Google Analytics admin.

Because you have to create custom dimensions in the Google Analytics admin, we knew we’d get a lot of support questions if we just released this into the wild. We’ve already created two help docs that should assist you, one on setting up custom dimensions, and one on where to find the custom dimension reports in Google Analytics.

We’ve got a couple more custom dimensions planned already, but if you’ve got suggestions for metadata you’d like to track, by all means share it in the comments.

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